A metaverse architecture and Web3 design agency headquartered in Singapore with offices in Canada, USA and Bhutan.
We specialize in multimedia creative ideation, design thinking, storyboarding, 3D, graphic & technical design, animation, video production and metaverse development.
What we do
For marketers ready to dip their toes into the future of Web3, we’ll guide you through the process of successfully onboarding your brand into the Metaverse.
What sets us apart:
Our expertise in real-world architectural and experiential design, allows us to build better experiences in the Metaverse.
We always design with accessibility top of mind, so that everyone can enjoy our worlds.
Dr. Loretta Chen
Dr Loretta Chen is an acclaimed creative director, The Straits Times Singapore bestselling author and a respected professor. Hailed as “a force of nature” and “Asia’s Anna Wintour, Loretta made her mark as an arts and cultural icon with her provocative theatrical productions as well as award-winning films. Loretta was also shortlisted as a Nominated Member of Parliament in Singapore and is International Consultant to the investment arm of the Royal Government of Bhutan. An experienced presenter and keynote speaker, she led this year’s International Women’s Day festivities for YARA and was a featured speaker in SXSW 2022.
Previous positions held include being co-founder of The Activation Group helming campaigns for Samsung, Louis Vuitton, Nike, Absolut Vodka and World Wide Fund and Business Development Advisor of Tesla.
She is currently a leadership, branding and theater professor at University of Hawaii, Ritsumeikan Asia Pacific University and Carnegie Mellon.
She co-founded Smobler Studios, a leading virtual architecture firm building in The Sandbox, Decentraland, Multiverse AI and now has a front row seat in the creator economy and the ever-evolving metaverse.
Based in Hawaii , Loretta’s personal tagline is People, Purpose, Possibilities. She is on a mission to use her 24 years of hard-won, diverse experience to educate and accelerate the next generation of leaders, entrepreneurs and changemakers in the metaverse and beyond.
Co-Founder, Metaverse Wizard
Ruel is an architect, exhibition designer, graphic designer, comic book artist, animator, video editor, and game designer. He worked at the Center for Int’l Trade Expositions and Missions (CITEM) for 3 years and have been involved in various international exhibitions such as Manila FAME, International Food Expo, E-Services, Hong Kong Filmart, Gulf Food Dubai and The World Expo.
Ruel moved to Singapore in 2010 and managed modular and tent structure projects for the Singapore Grand Prix, Singtel, and The Ritz Carlton Hotel to name a few. He worked for The Activation Group until 2014 and had technical design experience for various brands.
Chief Financial Officer
As an agile and self motivated finance professional, Janice enjoys all aspects of business and is a keen team player in helping her teams achieve success.
She began her career path as an auditor before moving on to becoming a finance controller in the energy sector. She specialises in business planning, performance analysis, business processes and practices, compliance and project management.
She is passionate about providing pathways, fair employment and learning opportunities to diverse communities of varying demographic regardless of gender, age, orientation, faith and stage in life.
She has been an active grassroots leader for over a decade.
In her spare time, Janice loves to paint, travel and experience new cultures, people and practices.
Chief Administrative Officer
Chief Voxel Artist and Head of Talent Development
General Manager, Voxel Artist
3D Designer, Graphic Artist
Marketing & Communications
Illustrator, Comic Artist
Concept Artist, Illustrator, Comic Artist
Web 3 and NFT Strategist
Voxel Artist, Graphic/Web Designer
Metaverse Architect & Voxel Artist
Voxel Artist, Photographer, Cinematographer, Video Editor
Head of Business (Japan)
Want to learn more? Let’s chat!
Whether you are keen to launch your NFT, new to Web 3 or wish to embark on a metaverse strategy for your brand, get in touch with us as we believe everything begins with a conversation!